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Jyoti Kaur, managing partner of Lall & Sethi, has been an advocate registered with the Bar Council of India since 2006. With nearly two decades in intellectual property law, she is known for her expertise in enforcement, brand protection, and prosecution for domestic and international clients.
She has advised and represented several of the world’s top brands, including Coca-Cola, Mondelez (Cadbury), UPL, Cisco, and Woodland, among many others. Her practice encompasses strategic portfolio management, trademark and copyright enforcement, anti-counterfeiting actions, due diligence, licensing, and brand commercialisation.
While Kaur possesses deep expertise in Indian IP laws, her advisory work and practical experience extend across SAARC countries and global jurisdictions, enabling her to support clients with integrated IP strategies across diverse markets. Her sectoral experience spans FMCG, pharmaceuticals, telecommunications, agriculture, and fashion.
She is an active member of INTA and IPAA, and her leadership and commitment to excellence drive the firm’s vision of delivering strategic, client-focused IP solutions.

“Jyoti consistently demonstrates exceptional legal acumen, strategic foresight and unwavering dedication to the field of intellectual property,”
“Her ability to navigate complex trademark matters with clarity and precision has made her an invaluable asset to our team of external counsel. Jyoti’s commitment to excellence, collaborative spirit and innovative approach to IP challenges truly set her apart. She exemplifies the highest standards of professionalism and integrity.”